By Emree Siaroff
Omicron Groundhog Day: Now, more than ever, it’s time for business and leadership strategy.
In the 1993 movie Groundhog Day, Bill Murray’s character Phil Connors asks the question, “What would you do if you were stuck in one place and every day was exactly the same and nothing that you did mattered?” Seems bleak. But maybe it’s also a call to action.
For what feels like an ongoing COVID Groundhog Day, we are facing adversity again. Across Canada, the Omicron variant has governments implementing closures and lockdowns. At the same time, it has businesses facing or preparing for high absenteeism rates that are directly affecting their ability to provide goods and services. Students are learning remotely and yet again we are being asked to “pivot” and “be resilient.”
So where is there opportunity? A call to action?
While it may not feel like it right now, by all accounts it appears we are on the path to stability and growth. The science community is saying that while case counts in Canada will be very high in the coming weeks, they should start to level off as we move towards an endemic. If this proves to be true, businesses need to be prepared for what will come next.
Many indicators are pointing towards growth. The Business Development Bank of Canada predicts a Canadian GDP growth of 3.5 percent in 2022. TD Securities is predicting a positive 2022 with growth continuing and inflation peaking. This should lead to Canadians having money to spend; getting them goods and services will be the challenge.
So, as difficult as it may feel right now, the window is narrowing to strategize and plan for the new, positive challenges that will come and break this endless Omicron Groundhog Day feeling. It is the perfect time to ask yourself:
These are not new questions. While we at Challenge Factory have been asking them since August, many businesses can no longer afford to ignore them. If the science is right, now may be the last opportunity to take the time to address them.
The actual Groundhog Day in 2022 is on February 2, a perfect line in the sand. By that date, act.